Our Mission
At Cnect Wales, we are dedicated to advancing Wales’ contact centre and service sector industry by fostering collaboration, providing valuable resources, and advocating for the interests of our members.
Our Vision
We are the leading voice for the contact centre and service sector industry in Wales. We aim to represent the interests of our members by engaging with policymakers in areas of inward investment, learning and skills, employment, community development, social inclusion, infrastructure, telecommunications, planning and the environment.
Sandra Busby
cnect WALES – Managing Director
Connecting Networks
Networking is at the heart of what we do. We create a huge range of opportunities for our members to connect with peers, share experiences, and collaborate on solutions to common challenges. Through events, forums, specialist groups, we foster a supportive community where ideas and best practices can be freely exchanged.
Expertise
In an ever-evolving industry, staying ahead of trends and technology is crucial. Cnect Wales provides expert advice and insights to help our members navigate and embrace new developments to their advantage. Whether you are looking for bespoke training, whitepaper insights on a specific topic or general consultancy, we can help.
Customers
Our members are our customers and we’re incredibly proud of their contribution to the thriving customer service industry. By celebrating achievements, advocating for our members, and promoting the importance of the industry, we aim to enhance its reputation and influence locally, nationally and globally.
Talent
Cnect Wales is dedicated to supporting the growth and development of top talent within the industry. We work closely with educational institutions, training providers, and businesses to ensure that our members have access to skilled professionals who can drive their success.
Russell Atkins
Starling Bank
Russell Atkins
Starling Bank
"Winning Business of the Year and Best Working Environment was a massive highlight for our team. Being part of such a vibrant network here in Wales is rewarding enough, but being recognised by a community that truly understands our industry's unique challenges is something special. The awards night itself was an incredible experience – there's nothing quite like celebrating your success alongside the best in the business! These accolades gave our team a huge lift and validated all the hard work we put into our culture. If you're considering entering, I can't recommend it enough."
Michael Hill
Head of Sales Operations | Sky Cardiff
Michael Hill
Head of Sales Operations | Sky Cardiff
""Winning the Business of the Year – Best Community Award was a huge moment of pride for Sky Cardiff. It recognised the genuine commitment to our people and the positive difference Sky Cardiff is also making beyond the workplace, strengthening our connection with the communities we serve. The award boosted colleague engagement, reinforced a strong sense of purpose, and elevated our profile both locally and nationally. Most importantly, it energised our people, driving greater involvement, pride, and connection across the business, and remains a powerful reminder of what we can achieve when our teams are engaged and aligned”."
Steph O'Leary
SSCL
Steph O'Leary
SSCL
"Achieving Gold in the Business of the Year (Outsourced) and Customer Success (Public Sector) categories at the 2025 Cnect Wales Awards was a significant achievement for SSCL. These achievements reflect the outstanding dedication of our teams and the meaningful impact we deliver for our clients every day. Securing top honours in both categories highlights the innovation, professionalism, and commitment at the heart of our work and reinforces our drive to deliver truly award-winning services."
