What we do

Our Mission

At Cnect Wales, we are dedicated to advancing Wales’ contact centre and service sector industry by fostering collaboration, providing valuable resources, and advocating for the interests of our members.

Our Vision

We are the leading voice for the contact centre and service sector industry in Wales. We aim to represent the interests of our members by engaging with policymakers in areas of inward investment, learning and skills, employment, community development, social inclusion, infrastructure, telecommunications, planning and the environment.

Sandra Busby
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Sandra Busby

cnect WALES – Managing Director

Connecting Networks & Expertise, Customers & Talent

Generating results for our
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0%
Market penetration
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Current members
0M
Generated in Wales
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Years serving industry

Connecting Networks

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Networking is at the heart of what we do. We create a huge range of opportunities for our members to connect with peers, share experiences, and collaborate on solutions to common challenges. Through events, forums, specialist groups, we foster a supportive community where ideas and best practices can be freely exchanged.

Expertise

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In an ever-evolving industry, staying ahead of trends and technology is crucial. Cnect Wales provides expert advice and insights to help our members navigate and embrace new developments to their advantage. Whether you are looking for bespoke training, whitepaper insights on a specific topic or general consultancy, we can help.

Customers

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Our members are our customers and we’re incredibly proud of their contribution to the thriving customer service industry. By celebrating achievements, advocating for our members, and promoting the importance of the industry, we aim to enhance its reputation and influence locally, nationally and globally.

Talent

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Cnect Wales is dedicated to supporting the growth and development of top talent within the industry. We work closely with educational institutions, training providers, and businesses to ensure that our members have access to skilled professionals who can drive their success.

Rabiah Idrees

Rabiah Idrees

Rabiah Idrees

Rabiah Idrees

"Rabiah studied Food Science in London then worked in the field. She moved from London to Cardiff to take care of her parents and struggled to find a job in her sector. After almost 2 years, her job applications remained unsuccessful, she started applying for different sectors and was still unsuccessful and didn’t know what to do next. Rabiah attended a job event organised by Into Work Advice Service and was referred to get a mentoring support. From summer 2025, she had weekly appointments and with her mentor and built her tool kit, understanding how to do an efficient job search and learning about Cardiff job market, the trainings, the apprenticeships and volunteering. Her confidence gradually came back and she felt empowered. She was ready to open up her job search to Customer Service or Administration to be financially independent and have new work experience in the Cardiff area, keeping her initial Food Science training and experience as a long-term project. As she was eager to get into employment quickly, her mentor suggested to attend the Cnect one-week pre-employment training comprehensive one-week training program designed to equip unemployed individuals with essential customer service skills. Covering everything from effective communication techniques to dealing with difficult customers, our training ensures that participants are prepared to excel in a customercentric environment, thus bridging the gap between skilled individuals and vacant positions in the customer service industry. The week’s training includes an interview with Cnect members for a live role within the industry, the course started at the beginning of September 2025. The interview on this occasion was with Legal & General and after the initial interview, was then invited to an assessment centre and thereafter offered a full-time permanent Customer Service Advisor position. Rabiah had been advised that this could be a wait prior to starting, having to go through their administration processes with it being in the finance sector but she was ready for the challenge. She started working on the 3rd November 2025. She is grateful for her mentor’s support but also for the Cnect training she attended. Rabiah Idrees - Referred through ‘Into Work Advice Service’ She appreciated the training as the trainer Andrew Ashby who is also a life coach was very knowledgeable and supportive and gave the tools, valuable advice and the little encouragement that she needed prior to the interview. "

Lloyds Banking Group

Lee Jones

Lloyds Banking Group

Lloyds Banking Group

Lee Jones

Lloyds Banking Group

"Being part of the Cnect Wales forum has exposed me to greater industry insight, the opportunity to help share best practise across our wonderful businesses across Wales and help shape & influence meaningful contributions to supporting the communities we serve."

Capital on Tap Mentoring Programme Testimonial 1

Capital on Tap

Capital on Tap Mentoring Programme Testimonial 1

Capital on Tap

"The Cnect Wales Mentorship Programme was an invaluable experience that directly delivered on my development objectives. My initial goal was to significantly enhance my business acumen and strategic understanding of diverse industry models, and the mentorship absolutely fulfilled this. Learning directly from my mentor's career journey - their successes, challenges, and key decisions - provided a masterclass in effective leadership. I gained crucial insights into their approach to problem-solving and their decision-making frameworks, which have broadened my strategic viewpoint. The entire process was focused and goal-oriented, allowing me to generate genuinely actionable insights that I have already begun to adapt and apply directly to my role at Capital on Tap. This mentorship was a powerful catalyst for professional growth, and I highly recommend the Cnect Wales Mentoring Programme."

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