Sandra Busby
Sandra Busby
Sandra Busby is the driving force behind Cnect Wales, a membership organisation central to Wales’ financial and professional services sector, contributing over £650m annually to the Welsh economy. Under her leadership, Cnect Wales has managed two European Funded Welsh Graduate Programmes, supporting the development of future industry leaders.
Sandra is deeply passionate about equality, diversity, and belonging, with a strong commitment to people and customer service at the heart of her work. She has been instrumental in shaping the business landscape in Wales, serving on several boards, including as chair of Chwarae Teg, where she championed women’s economic development.
In 2004, Sandra founded Cnect Wales, creating a high-value employers’ forum that advocates for the interests of 30,000 professionals across 350 centres in one of Wales' most dynamic industries. A regular speaker on business issues, Sandra is dedicated to fostering inclusive environments that support both businesses and individuals.
Outside of work, Sandra has two wonderful children, is a passionate football and golf fan, enjoys keeping fit, and loves exploring new wines and dining experiences.
Lucinda Butler
Lucinda Butler
Lucinda has extensive experience in Event Planning, Customer Service, Sales, and Customer Relationship Management (CRM), she oversees client relationships at cnectwales.uk, ensuring our members receive the highest quality of service. She is dedicated to delivering exceptional customer experiences, leveraging strong interpersonal skills to resolve issues in real-time and drive successful outcomes.
Her approach is proactive and focused on excellence. She thrives both independently and as part of a team, consistently aiming to exceed expectations. She also runs the Cnect Wales help desk so if you have any queries, please email her.
Outside of work, Lucinda enjoys staying active, socialising with family and friends, knitting, travelling and exploring new places.
Sophie Adams
Sophie Adams
Sophie drives the development and execution of all marketing initiatives, including managing social media and maintaining the website for optimal user experience and brand consistency. With a degree in Business and Management, she brings a strategic focus on enhancing brand visibility and engagement. Sophie integrates both digital and traditional marketing methods to drive awareness. Her expertise and passion for leveraging technology play a key role in supporting Cnect Wales’ mission to connect businesses across Wales.
Rob Jennings
Rob Jennings
Rob is an experienced project accountant, specialising in managing public funded projects. He will is always willing to support stakeholders and is exceptional at managing tight budgets and cashflows.
Extremely analytical with a strategic mind, Rob is also a very quick learner.
Outside of work, Rob’s main passion is music, and it holds such an important place in his heart. He is also an avid reader and gamer.
Liz Gittens-Ward
Liz Gittens-Ward
Liz delivers recruitment solutions to our members via our BuzzWales Platform. With a wealth of business knowledge and experience gained within several disciplines across large corporate organisations, including Lloyds Banking Group, BT plc and the PHS Group she has expertise in retention, change management, culture building, skills development, and the creation of high-performing, value-driven teams. Liz is passionate about shaping organisations to succeed by placing people and business efficiencies at the heart of their growth strategies.
