Celebrating excellence in Wales’ customer experience industry at the Cnect Wales Awards 2025

The stars of Wales’ customer service sector were celebrated in style at the 27th annual Cnect Wales Awards, held on 26th September at Cardiff City Stadium.

Supported by headline sponsor Jomo People, the sold-out event brought together more than 540 industry professionals to recognise the innovation, talent, and excellence across Wales’ thriving customer experience industry, which contributes over £650m annually to the Welsh economy and employs 32,000 people.

This year’s awards reflected the adaptability and creativity of an industry that continues to evolve in the face of technological change, shifting employee expectations, and ever-higher customer demands.

Sandra Busby, Managing Director of Cnect Wales, said:

“This year’s winners highlight the creativity, dedication, and innovation that make Wales a leader in customer experience. From harnessing technology and AI, to redefining talent strategies, to championing inclusivity and transforming customer support, our finalists and winners have set an incredible benchmark for excellence. We are proud to celebrate not only their achievements but the industry’s vital contribution to the economy and communities across Wales.”

Katie Lee, Co-Founder and Talent Partner at Jomo People, added:

“We’re super proud to be back as headline sponsors of the Wales Cnect Awards for another year. It’s such a fantastic way to celebrate the amazing people working across contact centres in Wales – people from all sorts of backgrounds who bring so much energy, skill, and heart to what they do. Every year, the diversity of the entries reminds us just how vibrant and varied this industry is. These awards aren’t just about recognising individual achievements; they’re a chance to showcase the whole sector and the vital role it plays in communities across Wales. Being part of this event means we get to support and champion the people behind the scenes who make such a difference and that’s something we’re proud to do year after year.”